The Ask
Design immersive experiences for guests of Atlanta Mayor Andre Dickens’ 2025 State of the City Business Address.
My Role
Senior Project Manager
During a 7 week sprint, I led a creative team of 12 students across 5 different majors (Industrial Design, UX design, Advertising and branding, animation, and motion media) to design interactive elements that the guests of the State of the City address could enjoy. This included the 5-foot-tall ATL letters above, a fully rendered city skyline featuring Mercedes Benz, Coca-Cola, and SCAD, and imagery throughout the venue. My responsibilities included creative direction, overall design strategy, client management, budgeting, and logistics.
Our three areas of focus were:
Lobby Installations: Interactive elements to engage attendees upon arrival.
Outdoor Displays: Eye-catching visuals to extend the experience beyond the venue.
Print & Digital Materials: Creative flyers and posters to reinforce key initiatives.
Creating a new brand image for the event. Designed by Aahana Shinde
A first welcome in as guests drive in the parking garage.
A warm and inviting welcome in the parking garage with imagery of Mayor Dickens.
