chefATL

For chefATL, I developed targeted advertising campaigns designed to highlight the unique stories and culinary talents of Atlanta’s chefs. My work included creating social media ads, posters, and digital content to engage food enthusiasts and build buzz around the show for the premiere of the pilot episode.

I handled behind-the-scenes photography and videography for chefATL (Ep. 101 & 102), capturing the chefs in action as they crafted their signature dishes and told their stories. The goal was to showcase both the creative process and the vibrant energy of the set, providing fans with a closer, more personal look at each episode.

I collaborated with the story and production team to ensure that the branding and storytelling in chefATL were aligned. By integrating the chefs’ personal stories with the overarching theme of celebrating Atlanta’s food culture, I helped create a consistent narrative that resonated with multiple layers of stakeholders.